Big or small, any investment in new technology is met with a few obvious and well-founded questions. Do we really need this or is this just nice to have? And while it doesn’t apply to all circumstances, it’s nice to have an answer to: What the return on investment? Take hearing protection for example. It’s necessary for use with an MRI scanner. This means it’s needed (aka not a nice-to-have), but isn’t something you’d expect a return on investment from. You offer hearing protection to protect your patients. It’s an easy expense to justify. But what about a more advance audio system? Something that’s both excellent at reducing decibel levels but also plays music. Surely that’s an upgrade from bare-bones, plain old “we need this.” Maybe – but patient satisfaction isn’t the only selling point. In fact, the expense can be greatly offset, if not entirely made up for, by the benefits it brings.